Hey 👋🏼, we have something new to say about building and measuring a great product.

You don’t need to be an analyst anymore to understand user behavior.

You don’t have to spend hours on this either.
You don’t even need to have a developer in your team.

You don’t need to wait for "your product to have enough traction" to
invest in data. Actually you don't even need to "invest" into this.

You can understand user behavior while keeping your daily focus.
And get all the information you need to build a better product, and
generate more revenue.

A misconception is that measuring user behavior is only accessible to large companies because it takes time. This is not true.

This is key, so we’re going to repeat ourselves: great businesses start small. Put an hour a week and track the metric that matters. You can find an hour a week in your calendar.

Plenty of dashboards give you the illusion that you know what your users do. In reality, they take hours to build and you don't have enough hours in a week to check them.

Help yourself, stay small, keep under the radar 2 or 3 metrics maximum per project, they'll pile up otherwise. Great leaders know that 80/20 rule.

Would you go in deep water before learning how to swim? That's about the same for understanding user behavior inside your product.

Feature Audit gives you the missing context that lets you spot what people love your product for to work and improve the right features.

Every year brings its fresh share of new metrics and fancy new names. You don’t need that to understand if your users love your product, stay, and pay you money for it. For instance if you run an eCommerce you may start with no more than 3 metrics to run your business:

1. Your # of orders (quantity metric)
2. Your conversion rate (quality metric)
3. Your return rate (health metric).

That’s enough to go a long way. Ecommerce companies with billions in revenue still keep track of these metrics very closely

Companies rely on product teams or analysts to implement new tracking and run analysis. Keeping the load on a single team leads to bottlenecks.

Anyone in a company should have a seat at the data "table" (not our best joke).

Modern tools should enable anyone to add tracking without coding skills, read data without having to type SQL, etc. The future of data belongs to generalists, not specialists.

Companies adopt complex words to speak about users behavior. Start using and enforcing naming conventions for your events.

People hate jargon, it makes analytics sound unapproachable. A jargon-free approach makes everyone understand what you're talking about.

Product analytics deserves a dust off. Modernized for the way we build products today.

With June, we’ve done just that. It’s a rethink of how we measure user behaviour. A fresh start, the way it should be.

Enzo & Ferruccio